Dedicated Support for Neurodivergent Families

The systems meant to help you are stretched to the limit. Insurance-funded Applied Behavior Analysis (ABA) services are often profit-focused, overloaded, and plagued by staff turnover, and now, proposed cuts to Medicaid and similar programs only make it harder for families like yours to access the consistent, evidence-based, and quality care your loved ones need.

Important Industry Stats

• 0.83% – Parent training-focused professionals makes up a tiny fraction of the field, despite its long-term impact.

• 74.74% – Traditional autism services dominate the ABA system, often leaving families with inconsistent or rigid approaches.

• 65% – RBT turnover within their first year on the job. High turnover disrupts progress and consistency for families.

Why it matters:
Many ABA companies underinvest in frontline staff and parent support. Low pay, limited benefits, high burnout, and lack of individualized coaching are systemic problems. At Beauty in Behavior, we’ve shifted our focus to empowering parents and training behavior analysts through our Parent Coach Collective to provide high-quality, sustainable support so families experience real, lasting change. And behavior analysts get to work fulfilling days by focusing on you, without drowning in billing quotas at the expense of quality care.

You deserve more. You deserve better. That’s why we focus on private-pay, parent-led coaching, a model that equips parents with the same evidence-based strategies Board Certified Behavior Analysts (BCBAs) teach, without the challenges that are often packaged with insurance-funded services. Instead of waiting months on a waitlist or facing constant provider turnover, you will gain the skills to support your child at home, in the community, and in real time.

In the traditional model, behavior techs are primarily responsible for conditioning children to learn new skills and reduce challenging behaviors, with caregiver carryover often coming much later in the course of services. This drags out the length of services, increases stress, and stretches funding.

With our consistent, high-level expert guidance, parents see steadier progress from the start. Children develop critical skills to stay safe and thrive, while parents gain confidence and independence with the tools taught. And as public funding ebbs and flows, families don’t have to leave their child’s progress to the uncertainty of policy changes. They have an alternative (and in many cases, a stronger option) right now.

All services are private pay, billed directly. If your child has a formal diagnosis, we can provide a superbill for potential insurance reimbursement (coverage varies by plan).

For California families enrolled in the Self-Determination Program (SDP) through your Regional Center, you can also use your SDP budget to contract with us directly for parent coaching and support services.