Introducing:

The Parent Coach Collective

Parenting support for all kinds of minds.

For parents who want to create connected homes with their kids (without the rigid behavior plan).

If cooperation feels lightyears away, boundaries spiral out of control, and TikTok “solutions” leave you scratching your head wondering why they don’t work with your kid, we’re here for you! Our qualified coaches are Board Certified Behavior Analysts who teach strategies rooted in behavior science (not trends) so you can start enjoying your kids while they’re kids and stop living in survival mode.

Join the interest list to be the first to know when we launch!

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Beauty in Behavior’s Parent Coach Collective is your trusted platform for connecting with behavior-change experts who support families of all kinds of minds, at every stage of parenthood. We champion inclusivity, neuro-affirming care, and cultural humility so every parent feels seen, heard, and empowered.

Raising a human is a process.

Parenting pulls at every piece of you. You’re doing your best, but when your toddler throws themselves on the floor or your teen pushes past curfew over and over again, it feels like you’re failing. You’re not.

You just haven’t been shown how to use behavior as a bridge, not a battle. What if I told you that understanding behavior is the key to more connection? More cooperation? A less stressful parenthood? A child that thrives? There’s beauty in behavior, and that’s what we’re here to teach.

tell me about it!

Hi, I’m Zandra!

I’m a Board Certified Behavior Analyst, parent coach, and mom of one.

When I became a mom, I’d already spent over a decade helping hundreds of families with challenges of all kinds. I walked into motherhood confident…but my son’s sleep quickly humbled me.

He was a terrible sleeper. I spiraled, scrolling endless forums and posts about babies sleeping through the night well before his age while I was still up countless times, exhausted and frustrated that nothing seemed to work. I spent so much time beating myself up over not having the answers.

Eventually, I turned to what I knew best: the science. I grounded myself, read the literature, leaned into my son’s needs, and realized something I’d known all along. Every child is different, and so is every parent’s journey. So why was I so hellbent on doing it “like everyone else”?

That’s when it hit me: with all the noise from social media and the weight of societal and cultural expectations, this must be what so many of the parents I support feel every day. So I set out to create a hub where families with diverse needs, at any stage of parenthood, can access individualized support from professionals who truly understand and honor nuance. The kind of support to help you stop spiraling the way I did and start feeling confident in parenting your child in ways that speak to both your needs. And of course, in ways that are actually scientifically proven to work, too.

ok count me in!

Why work with a Behavior Analyst?

Unlike other parent coaches, Board Certified Behavior Analysts (BCBAs) are master-level professionals trained in the science of behavior, with years of hands-on experience supporting families with a wide range of developmental and behavioral needs. They focus on helping you increase connection with your child, reduce challenging behaviors, and build lifelong skills.

Individualized, compassionate care is the hallmark of a praised behavior analyst. They’ll teach you to identify your child’s unique needs by understanding how behavior actually works, so you’re not left wondering why generic advice often falls flat.

Our behavior analysts are also committed to inclusivity, neuro-affirming practices, and cultural humility, ensuring support that respects every family’s values and dynamics.

Let's do this!

Support for

While many of our coaches come from a background in autism services, our approach is adaptable to meet your family’s needs whether or not a diagnosis is involved.


All services are private pay, billed directly. If your child does have a diagnosis, we can provide a superbill for potential insurance reimbursement (coverage varies by plan).

For California families enrolled in the Self-Determination Program (SDP) through your Regional Center, you can also use your SDP budget to contract with us directly for parent coaching services.

all kinds of minds

my child has a diagnosis

What you get when you join the Collective

Community of Parents Who Get It: A supportive, judgment-free space to connect with others navigating similar challenges.

Access to Resources & Workshops: Practical tools, science-backed strategies, and trainings designed for real-life application.

Tiered Support Options: From light-touch guidance to deeper, ongoing coaching packages that fit your family’s needs.

Exclusive Discounts: Access special offers from affiliate parenting brands and tools, like the Huckleberry sleep app or Proxy by Peacock Parent for domestic task delegation.

I want in!

What parents are saying about our coaching:

Effective, “human” and “like therapy, but focused on real-life parenting decisions.”

Be first in line. Join the interest list for early access when we launch.

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